Tips for Optimal Ranking of Your Videos

While Google's search engine increasingly links directly to YouTube, many are already focusing on how they can influence their position in YouTube itself. High-quality content will always rank well, it is often said, but what is really high-quality? Above all, it means to me that a video has been adapted to YouTube in the best possible way, in such a way that it achieves good positions there and does everything right. Just as a website needs to have perfect meta tags and headlines to slip up Google, videos also have to meet certain requirements for YouTube to recognize its true value.

The YouTube ranking factors are not a mystery, they are difficult to classify and influence. Above all, it is about user signals. What works for websites over a large area via links (whereby their synonymous user signals are becoming increasingly important), that is a little different on YouTube. This is all about how viewers react to a particular video. Moreover, it is no secret that the YouTube subscribers play a detrimental role in helping your channel to come at the top of the search list.

• Watch Time
  

First of all, YouTube looks closely at how many of the viewers see the video until the end, or how long they watch it. The watch time has become a big factor and therefore very important.

• Subscribers
  

Continue with subscribers who have made a video. Who saw your video and then subscribed to your channel? Also, not unimportant to YouTube, to rank the quality of your content and channel. In the best case, a video generates as many new subscribers as possible. Furthermore, there are a plethora of companies which helps by providing you a facility to buy YouTube subscribers.

• Thumbs and Comments
  

YouTube's "Thumbs Up / Thumbs Down" feature, as well as the comments, are also a factor, but one that has little impact and does not have much of an impact on overall ranking. Nevertheless, with no comments and no active thumbs, users are not very active and so it is a signal to Google that the video is only one of many. If you really like a video, comment or leave a thumb. That is why these signals are part of it and complement the internal "importance" of a video on YouTube. Generally, I would not rate these factors too high. They are part of it, but the other things are far more important.

So, there's a reason why many creators in the video ask again and again that the audience should leave a thumbs up there or leave any answer to any question by comment. That's how YouTuber spur their users to interact, and that's hugely important in YouTube's system for good positions.

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